Hats as trade show giveaways are about as popular as pens, but they last longer. In addition to logos, they can carry messages, or commemorate events. Fersten has over 150 styles of hats to choose from for your company.
Case History: Shimano ( Fishing reel hat)
Objective:� To increase traffic to their booth at the yearly sporting events show.
This hat was designed to increase traffic to the Shimano tradeshow booth during the yearly sporting goods show.� Shimano wanted to stand out from the rest of the exhibitors, so it was necessary to�design a product that would bring clients to the booth.��A hat was choosen�that would be lightweight and fashionable so the clients would want to wear it fishing and on other sporting activities.�It would also create brand awareness during the show.
Shimano�kept the logo simple and clean and the cap was embroidered�in puff so that the 3D effect would be a WOW to the client receiving the gift.�
Result:�tradeshow booth attendance�increased by 25% from the year before and as for the brand awareness, Shimano decided that since the hat was so well received they put the same hat for up for sale in certain retails outlets.�